If you would like to know 11 proven ways to explode your sales

With Google ads then,

I suggest you keep reading this…

So listen,

If you’ve been running Google ads for a while, this probably sounds familiar.

Every time you increase your budget the Cost Per Lead and Cost Per Acquisition goes up…. 

Return On Ad Spend drops and your once winning campaigns become obsolete.

So, after multiple trials and errors with never-ending frustrations, 

You decide to pull back on ad spend because your ROI is non-existent.

This all means that… 

You can’t hit your growth goals, so you “normalize” this level of sales.

Instead of where you actually want to be.

You put it in the “too-hard basket.”

It’s a vicious and deadly cycle, that leads you down the road of building a mediocre company.

But hold on a sec, 

If any of the above bothers you then

I’ve got some good news for you.

I’m going to reveal, the fastest, simplest, and most certain way for you to get as many customers as possible using Google Ads and finally hit or even exceed your wildest growth goals.

Make these 11 changes to your ads account and you’ll 10x your results.

These 11 things will…. 

Increase your quality scores, lower your CPCs, Lower CPAs, and generate high ROI!

So listen,

Step 1 

When it comes to Google Ads majority of marketers have it all wrong! The first thing they do is…

Select a number of search terms and then cram them all into one Ad group.

This is the quickest and most certain way to lose your money…

So, what exactly should you be doing… What is this ” Big idea?” 

Here it is and it’s what we call a single-keyword Ad Group 

And it’s where you put just one single keyword (search term) in an Ad group.

Then, write one super-targeted ad for that specific keyword. Ensure the Ad matches the search intent of that keyword.

It’s a lot of work… But this little technique drives Google wild! 

Why?

Well, they do exactly what it is that the search engine is optimizing for…. it provides its users (your prospects) with the best experience possible because it,

Gives them exactly what it is they’re searching for. They’re laser-targeted and they convert better. 

Giving you a higher quality score on your Ads.

This makes Google hand over…

 Cheaper clicks… better Ad placement and high intent traffic. 

Which = more shillings in your bank account.

But there’s a problem

A big one… 

So, hear me when I say this…

A lot of agencies are “okay” at what they do. Some are even “good” but only a few are exceptional.

You find that their campaign structure is okay, their keyword selection is okay… Their bid type is okay…. and their ad copy is ..you guessed it…. Okay.

But here’s the thing…

“Okay” just doesn’t cut it anymore. 

It used to when clicks were 10/= a piece. 

But now it’s just too competitive online.

 You need to write compelling ads with irresistible offers to make your campaigns profitable. 

Which brings us to…

 Step 2 

This is where the majority get it wrong…

 They don’t know how to write ads. More specifically they don’t know what the purpose of the ad is.

They try and “sell” people on the ad itself! But it’s impossible to do that because people can’t buy from the ad (yet) so why try and do it?!

You see, 

Your Ad has one purpose and that is to get people to click! 

Your Ads must demand ATTENTION.

They should spark INTEREST for your prospect to click (not buy) and with the majority of searches now being done on smartphones your prospects are more distracted than ever…

They’re just one click away from TikTok notifications with funny clips from their favorite content creators. 

Don’t be boring, coz boring doesn’t stand out and demand attention!

Boring doesn’t get clicks, boring kills your ROI. So that means no more Ad copy with….

“We’ve got the biggest range and best prices.”

“Speak with our expert team of professionals.”…   

“Get 5% discount” All those offers can’t make a customer buy these days.

On Google 2% of the advertisers get 50% of the traffic.

 In other words, it’s a winner-take-it-all” game. 

And this brings us to…

Step 3

This one is not so much about the Ads themselves but the landing page you send the people who click them.

Selling is seduction and seduction works best if there are a few coffee dates, then a Netflix and chill and then later a love proposal.

It’s not about how you ask for the sale, it’s about WHEN you ask for it! 

And most people go straight for it on their Ads or their Landing Page. 

This is a bit like…. walking up to a complete stranger and asking them to marry you.

But then they wonder why they can’t get their Ads to work… 

And they wonder why no one’s buying!

You see,

Just like in a relationship, there are a series of steps that you must take a prospect through to get them to buy. 

But most business owners are blindly obsessed with trying to make a sale and the whole “closing the deal” part…

That they completely ignore the series of steps it takes to convert a stranger from a ” click” to a paying client.

They think everybody wants what they’re selling… They are like,

“Get a quote,” “speak with our team”…Buy! Buy! Buy! 

Instead, you have to start with something that’s less threatening.

Because you need a little romance and what I’ve found (from being a student of markets for 6 years) is that the best way to do this is…

By offering a disproportionate amount of value upfront without asking for anything in return. 

Ensure that every point touches on a Burning issue that they have and then position your product or service as the solution…

This gets the prospects to raise their hand in a crowd and identify themselves as being interested in what you’re selling.

But look

This page is getting long and these are just 3 of 11 steps we can use to find lucrative buyers for your business using Google ads.

We know you’ve tried running ads before and gotten frustrated, 

We know you may have hired different agencies and “experts” to try and help you scale your business with Google ads…

But they failed to get you tremendous results

So rather than us spending our time and resources to try and convince you that we are different from any other shady marketer, 

why don’t we just show you through a FREE 40 minutes strategy session where we’ll be laying low the entire 11 steps that we’ll use to help your business crack it with Google ads and finally have an unfair advantage in your marketplace?

So click the link below and claim your FREE No-obligation strategy session with one of our Google ads specialists.

Speak soon.

The post Discover 11 unique ways to explode your sales with Google Ads [it’s the opposite of what you’ve been told and could double or even triple your conversions]. appeared first on riffect.

While Paid ads can’t be ignored, the fact is that the highest converting and most valuable traffic source still comes from Google’s FREE listings.

So if you don’t show up on the top page of Google when your prospects search for what you are selling,

Then you are losing a huge amount of traffic to your competitors.

So, if you are only focusing on paid ads….then you need to think again

Because,

The average cost per click on Google ads has increased by 264% in the last 4 years and it’s not just Google…..

Facebook’s cost per click has increased by over 168% in the last 15 months 

And these numbers are expected to go up months on end.

It’s true competition online is getting tougher and every business is trying to buy as much traffic as they can possibly handle.

So listen,

Maybe you’ve tried SEO in the past and have been scammed by these SEO “experts” who got you ranked on Google with keywords that have no business value and no traffic potential.

Searches such as “Left-handed dentists in Nairobi”

But seriously,

That’s just one of the tricks these shady SEO agencies use to rip you off and they end up like

“Look you just got ranked #1 with this keyword”

Don’t get me wrong, ranking is good but not all keywords have business potential 

So, when setting up your SEO you need keywords and contents that lead to CUSTOMER acquisition not traffic acquisition.

I know by now you’ve spent countless hours online trying to learn from SEO “experts” who told you that in order to rank on the top pages of Google, you need to:

• Keep building back-links 
• Create relevant content that matches your search terms
• Keep your content fresh
• Have a fast-loading page that’s easy to navigate
• Have a mobile friendly site 
• And much more….

Well,

All the above factors play a huge role that affects your ranking,

But,

You still got more work to do in order to out rank your competitors and get as many high-paying customers as you can possibly handle 

This simply boils down to prioritizing on the following;

1. Keyword Research

If nobody is searching for what you are writing about then you won’t get any traffic. Keyword research helps you ensure that there is a search demand for what you want to write about.

Below is what to consider when doing your keyword research:

i) Search volume – Do your research on how many times the keyword you want to rank for is searched per month.

 NOTE: Search volume refers to the number of searches not the number of people who searched. It also doesn’t equal how many visits it will send you if you rank for it. 

ii) Traffic Potential – Use third party tools like Semrush to research on what keywords your competitors rank for and how much traffic that keyword sends to their site then reverse engineer.

iii) Business potential – Determine if you would get any business value from ranking for that given keyword. 

iv) Keyword difficulty – Spy on the top competitors in your niche and study what keywords they are ranking for, which one brings them the most traffic and how difficult will it be to out rank them.  

 2. Content

A very important step in analyzing keywords is to identify what kind of content you’ll need to create in order to maximize your chances to rank. Then use that content to target a group of relevant keywords.

Below are factors to consider when creating SEO content:

i) Study the search intent– You need to understand what type of content the audience is looking for when they typed a certain keyword. Is it informational, transactional, commercial investigation, product category or navigational.

ii) Identify the parent topic – Try to identify if the keyword you want to write for is a part of a broader topic or rather deserves a dedicated page of its own.

iii) Make your content unique

iv) Make it “sticky” – People won’t stick around for something that they find confusing or hard to read. 

So, you’ll need to:

a) Keep it simple

b) Speak your audience’s language (avoid big words)

c) Make it visual – Break up walls of texts with images and videos

d) Check out for spelling errors

v) Keep it ever green – Content doesn’t stay fresh forever. If you are targeting a fast-moving topic, you’ll need to keep your content updated in order to keep Google and researchers happy.

But look,

This page is getting long and these are just 2 of 7 steps we can use to rank you on the Top page of Google and also drive in lucrative buyers in your business.

So we know you’ve tried SEO before..

We know you’ve worked with multiple SEO “experts” who promised you the world but delivered an atlas at best..

So, rather than us spend our time and resources to try and convince you that we are different…

From these other marketers who left you with more excuses than results,

why don’t we just show you through a FREE strategy session where we’ll be laying out the entire 7 steps that we will use to help your business rank at the top of Google for the most VALUABLE search terms and really explode sales.

Speak soon.

The post Finally! A Guaranteed way to rank #1 on Google for the most profitable search term in 2023 appeared first on riffect.

Are you looking for ways to attract more clients that are easier to manage and that pay you a lot more to do the work you actually enjoy doing?

Or,

Would you like to know the fastest, simplest, and most guaranteed new way to increase your website conversion by 600% while spending the same (if not less) on your marketing?

If you’re interested in any of those two scenarios, then I suggest you keep reading this.

 Here’s why,

I want to share with you what I believe to be the single greatest secret in traffic conversion.

When you use these strategies, leads will never be a problem again. These are proven strategies that we have successfully deployed in over 54 different industries and niches for the last 6 years.

And IT.JUST.WORKS! regardless of what you are selling.

These strategies will also allow you to unfairly dominate your market while creating goodwill and buzz around your customer base.

Here’s what you’ll learn in this blog:

✓ How to read your customer’s minds and use what you find to skyrocket your sales.

✓ How to use the larger market formula to swoop up the majority of the market that’s being ignored by your competitors and transform them into loyal customers who continually drive sales in your business.

✓ How to write the kind of copy that will have your customers begging you to make a purchase.

✓ How to create irresistible offers that practically force your prospects to pull out their wallets and buy without being pushy (This technique alone will help your business get a stampede of ready-to-buy leads).

So, if you’re ready to discover the best-kept secrets in customer conversion, then keep reading.

1) Reading Your Customer’s Mind (Market Research)

If you want to increase your conversion rate dramatically, you need to reach a new level of intimacy with your prospects.

You need to get inside their heads and figure out their biggest problem. What keeps them up at night? What problem has them banging their heads against the wall? What question are they struggling with that they’re desperate to answer?

Knowing those problems is key to getting more conversions at a lower cost. 

Because once you know the problem,

You can offer them a solution.

And when do you offer a solution to their burning problem? That’s when the sales conversions will start rolling in.

Now, the only problem is that you’re not a mind reader. How do you get inside their heads and figure out what your audience is struggling with?

 It’s simple. All you’ll need to do is read what your customers are saying in industry forums, answer questions in public social media groups, write website reviews, etc.

Read through the five-star reviews to see what people love, but more importantly, read through the one- and two-star reviews to see what people think is missing.

Because if you can provide that missing link and solve the problem your competitors aren’t solving, all of that business is yours for the taking.

Using this strategy to figure out the questions people are asking related to your products or services will give you all the intel you need to figure out your ideal customer’s burning problem.

And once you have that, you can craft the solution—and watch your sales skyrocket in the process.

2) The Larger Market

One of the major keys to increasing your conversions and sales is appealing to a larger market.

And the way to do that is through the larger market formula.

With the larger market formula, you can dramatically widen the number of prospects you’re appealing to, putting yourself light years ahead of the competition and increasing your sales as a result.

The larger market formula is a two-step strategy.

                                                   Step 1

Step one is all about driving more traffic into your funnel.

If you want to double your sales, you can’t be reliant on one traffic source to do it for you. If all of your traffic comes from Google PPC, you’re leaving out all the traffic you could be getting from SEO or Facebook Ads.

And if, for whatever reason, your Google AdWords account gets shut down, you’re left with not a single source of traffic and not a single source of sales.

But by maintaining multiple sources of traffic, you can keep a constant flood of leads coming into your funnel. You’ll have a larger audience to work with. And the more traffic sources you have, the less affected you’ll be if one of those sources doesn’t work out.

The key to success with a variety of traffic sources is to start small.

Start with one channel. Get that channel to a point where you have an offer that’s converting profitably (as in, you’re making more than you spend), and then figure out your Cost Per Lead (CPL) and Cost Per Acquisition (CPA) for that particular channel.

Then, take your profits and roll them into another channel. Repeat the process for different channels and compare your CPL and CPAs to figure out which traffic sources are the most profitable. Once you know which traffic sources convert best, you can choose the top three most profitable sources and spread your resources across them. That way, if traffic source A runs into issues, you’ll still have traffic sources B and C to drive leads while you focus on getting traffic source A back up and running.

Once you’ve completed step one and are driving a larger audience into your funnel through multiple traffic sources, it’s time to move on to…

                                                  Step 2

Here, we appeal to a larger percentage of that market than your competitors.

✓ 3% of your buyers are interested in making a purchase right now.

✓ 17% are in information-gathering mode.

✓ 20% are problem-aware (meaning they know they need help) but aren’t actively researching how to solve that problem.

✓ 60% are not problem-aware.

Most businesses—and most of your competition—focus solely on the 3% of people who are ready to make a purchase.

But you’re not going to increase your sales by focusing on that 3%. When you focus all of your efforts on those 3%, you’re leaving the other 97% of customers on the table.

So, if you really want to move the needle on your sales numbers, you need to focus on those 97% and educate and nurture them.

But more importantly, make sure that when those people are ready to buy, they’re 100% invested in buying from YOU.

Should you spend some of your time, energy, and resources targeting that 3% that has their wallet out and is itching to make a purchase? Of course.

But you should spend just as much of your time, energy, and resources targeting that other 97% and moving them closer to making a purchase (and, in particular, a purchase from you).

The key to appealing to a larger percentage of your market—the prospects that fall into that 97%—is to establish yourself as someone they can trust. And how do you do that? By becoming the go-to authority in your space.

Take advantage of every opportunity to provide value to that 97% of your audience that isn’t ready to make a purchase.

By focusing on becoming an authority in your niche, you’ll literally appeal to prospects at every stage of the research and buying cycle.

You’ll appeal to the 3% who are ready to buy because they’ll want to buy from the best in the industry.

You’ll appeal to the 17% who are gathering information because they’ll stumble across all the value you’re adding to their research.

For the 20% of your audience whose problems you’re aware of, you’ll get on their radar and help encourage them to start doing more research.

And for the 60% who aren’t problem-aware, once they become problem-aware, you’ll be there waiting with the solution to their problem.

So, if you follow this strategy religiously, You’ll drive more leads and sales into your business.

3) Writing a Killer Copy    

If you want to increase your leads and sales, you need to convert more (in fact, twice as many) of your prospects into customers.

And if you want to convert more of your prospects, you need to write copies that are impossible for your prospects to ignore.

Developing a copy strategy that makes the most of every word and uses every word to convert customers is key to increasing your sales.

But what do you need, copy-wise, to pull in your prospects and convert them into customers?

a) An attention-grabbing headline

Your headline is, hands down, the most important piece of copy on whatever you’re writing.

Whether it’s a landing page, a lead magnet, or an email. It’s the piece of copy that’s going to make your prospects decide whether they’re going to keep reading your content—and give you the opportunity to sell to them.

Without the right headline, you’ll never even make it through the door.

A great headline should jump off the page and immediately grab the reader’s attention. It should be:

• Informative; it immediately tells your reader what kind of content they’re about to read.

engaging; it immediately grabs their attention and entices them to read further.

• Relevant: accurately describes what your audience can expect from your content.

Your offer copy needs to build serious value for your audience; it needs to build the value of what they’re getting and frame it in a way that makes it irresistible. The more compelling your offer copy, the more readers you’ll covert.

b) A single Focus

If you ask too many things of your audience, you’re not going to get any of those things. Which is why if you want your copy to be the platform you need to double sales, it needs to have a single focus.

Have a single call to action. Don’t confuse your audience by asking them to sign up for your email list, make a purchase, and review your product. The more you ask them to do, the less likely they are to do anything. Figure out the one thing you want your audience to do, and build all your copy around that single focus.

The better your copy, the more compelling your headline and offer, and the more focused your CTA, the more readers you’ll convert (and the more sales you’ll get).

4) Create an Irresistible Offer

One of the biggest mistakes people make with their marketing is only focusing on a single type of sale.

In a perfect world, all of your prospects would be ready to purchase a high-ticket item the minute they visited your landing page.

But not every customer is ready to make that kind of investment on day one. But that doesn’t mean they’re not ready to make any investments.

If you write those people off, you’re throwing away a HUGE potential customer base—one that could easily explode your sales.

So, how do you appeal to that portion of your audience that wants to work with you but isn’t quite ready to make a large-scale purchase?

You make them an offer they can’t refuse.

You start by creating an offer with a low price point to convert as many prospects into customers as possible.

Also known as an entry offer, these sales won’t make you a great deal of profit on the front end, but they will dramatically increase your customer base and, ideally, liquidate most or all the costs of buying traffic.

The lower price point of your offer will obviously be a major selling point, but you never want to present it as “cheap” or “bargain.” The value (and, more importantly, the perceived value) of your entry offer needs to be significantly higher than the price in order to generate buy-in with your customers.

You need to WOW them.

Your entry offer can be anything from a physical product to a “how-to” guide, but the most successful entry offer is something that your ideal customer needs to accomplish their goals.

Think about what your audience needs to be successful, and then think of a low-cost way to provide that value.

By creating a lower point offer, you’re removing the barrier to entry, giving people who aren’t ready to purchase a high-ticket item the chance to work with you, and you’re giving yourself the opportunity to prove you’re worth the larger price tag.

Once you woo your audience with your entry offer and convert them into customers, no matter how low the price point, you can continue to market to them, prove your value, and keep increasing the price tag on offers in the future, which can and will lead to a dramatic increase in sales.

I am not going to lie to you: increasing your sales conversion by 600% isn’t easy. You’ve got to be willing to work for it. But with these strategies, you have everything you need to make it happen.

PS: I’ve given you what you need to get started, but if you have any questions or would like my help implementing any of the above, get in touch today by clicking the link below.

The post 4 Proven Ways to Increase your website’s conversion rate by 600% without spending a single cent more on media buying. appeared first on riffect.

Let’s start with the facts.

80% of all Internet users use Facebook. Even 65% of adults over the age of 60 use it daily.

Over the years it has grown to be the most popular marketing platform on the planet.

In Kenya alone, we’ve got over 18 million active users on Facebook, and hidden within those users are pockets of people ready to buy your products and service if they are advertised to users with the right customer acquisition strategy.

So,

Don’t miss out on tapping into this huge market of ‘itchy-to-buy’ prospects who spend like sailors on leave.

Benefits of Facebook ads

 

• • It gives you the ability to micro-target your audience. This means you can target your audience by demographics, interests, behaviors, and recent purchases.
  • It’s ideal for brands that are looking to run both short-term and long-term digital marketing strategies.
  • Facebook offers Ads that suit your specific business objectives. For example, Ads can be designed to drive more: post engagement, website traffic, lead generation, conversions, etc.
  • Facebook’s Ads Manager gives your business a wide range of performance insights and aggregate data. With A/B testing tools marketers can display near-identical Ads (with minor differences) to see which adjustments perform better over time.
  • It gives you a filter Ad option to block an audience that isn’t eligible for your business (i.e. Low-quality markets or non-performing audiences).
  • Another big benefit of advertising on Facebook’s ad network is forecasting. With Ads that have enough data, they can make estimates about how many people can be reached, and how many results can be gained per day (with a full Ad budget).
  • Facebook Ads also give you the ability to re-market to audiences or visitors that have already previously interacted with your brand or expressed interest in your business. Usually done through cookies/session tracking. This will help increase conversion rates since the more they see you the higher the chances of them trusting you and wanting to buy from you.
  • Facebook Ads gives your business the ability to reach more people than with just your organic social media marketing.
  • If you use the right strategy your customer acquisition rates get lower over time.

So listen,

If you’ve been running Facebook Ads for a length of time this probably sounds familiar….

Every time you scale your winning campaigns the Cost Per Lead and Cost Per Acquisition goes up….

 

Then,

Your return on ad spend drops

 And all these make you pull back on Ad spend because your ROI is non-existent.

This means that you can’t hit your growth goals and you “normalize” this new level of sales growth.

Instead of where you truly want to be and you decided to put it in the “too-hard basket.’

It’s a vicious and deadly cycle, that leads you down the road of building a mediocre company.

If any of the above has been giving you sleepless nights…

Well, I’ve got some good news for you.

We are going to reveal, the fastest, simplest, and most certain way for you to get as many paying customers as possible using Facebook Ads.

And finally hit or even exceed your growth goals.

So, if you would like to know the very best ways to use Facebook Ads to acquire QUALITY leads at a massive scale

Who bring you all types of lower CPMs, lower CPAs, and sky-high ROI.

then,

Book a FREE 40 minutes strategy session with our team today

In this strategy session,

We’ll be laying low our entire 9 battle-tested strategies that can help you crack it with Facebook ads and finally acquire high-paying customers for your business.

Speak soon!

 

 

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The post Learn the exact 9 Steps ‘Selling System’ that we use to turn complete strangers into high paying customers with Facebook ADs appeared first on riffect.